Cicoria

A pizzeria in Southeast Portland, Cicoria invites guests to come as they are and enjoy the evening as they’d prefer, from an after-work drink at the bar to date nights, family birthday parties, Little League celebrations and more. As part of its opening team, I developed a multi-channel marketing plan that included press and community outreach, email campaigns, a social giveaway, influencer partnerships and website copywriting. From there, I kept party-cut pizza on everybody’s mind through ongoing digital ads and experiential programming like happy hour and pizza club punch cards. Pro tip: Don’t sleep on the draft root beer.