Arden

Arden is a restaurant serving seasonal Pacific Northwest cuisine in Portland’s Pearl District. Opened by Sommelier Kelsey Glasser and Chef Sara Hauman, I joined the team shortly after its opening as their freelance social media strategist and manager. I worked closely with Kelsey to hone the brand’s voice and aesthetic, implement a social content planner and run its organic and paid social content to triple its social following within 15 months. Our partnership also expanded to other strategy efforts, including website copywriting, blogging, newsletter writing, and helping launch their signature Oregon wine dinner series through management of their event marketing platform and multi-channel promotion.